Shaping digital change. The Difficult Change from One-Way Communication to Real Social Networking in a Bank

Room: Bryggarsalen

The bank OstseeSparkasse Rostock is one of the most successful banks in Germany, because it is very sales driven and open for innovation. In 2015 a social intranet was introduced to the 700 employees. The journey from a hierarchy to a social network is the topic of the talk.

Key takeaways: 

– The role of the connectors (change agents)
– The importance of video content
– What to do about digital competence?

Collaboration English ESN Internal Communication