An interactive workshop session that will take the fear out of data science and analytics. Whether your audience is millions or hundreds, this session aims to tackle how we think about using data, challenge us to think about ways we don’t use it and have a bit of fun whilst we are at it. 

Key takeaways: 

• – Rethinking analytics, not just as something to do at the end of projects to measure success, but to land purpose
• – The benefits of using data to categorise people, compared to opinion based grouping
• – Solutions which data gives us to balance what people think they do (qualitative) versus what they really do (quantative)