Ciprian Biscos, Philips (NL)
Insights & Analytics Manager
Ciprian’s journey at Philips began as an intern, where his exceptional skills in data analysis and crunching quickly shone through.
Today he is an Insights & Analytics Manager, where he developed a unified measurement framework for the Philips Communications & Brand function. This framework empowers data-driven decision making, ensuring Philips’ communication strategies are backed by strong insights.
My Sessions
Philips’ Data-Driven Internal Communications Journey
Join Cip to hear about a journey of transforming internal communications with data! Cip leveraged a multi-source approach, including Viva Engage benchmarking, mass email benchmarking, intranet statistics, and an internal communication survey, to gain valuable employee insights. Key takeaways: – We analyzed employee data from multiple sources, including Viva Engage, mass mails, newsletters, intranet usage, and surveys. – This multi-source approach provided […]