Who would dream of putting a factory worker in front of a machine, without giving proper introduction and training?  

No one.  

So, why do we do exactly this for office workers?  

In this presentation, we will look at which steps Swedish Match took to view digital productivity as just as crucial as factory productivity.  

And how Swedish Match moved away from having a snobbish culture of viewing digital skills as less valuable among its leaders.  

Key takeaways:

• – Building a learning culture that appreciates digital skills and embraces new technologies
• – Channel strategy for spreading knowledge and gaining interest
• – Practical tips on e-learning, newsletters, posts and training